Chumble gum: creative glow challenge
Branding & Packaging Design
flavour unlike you’ve ever tasted before…
The Creative Glow Challenge is a monthly creative brief contest hosted by designer Abi Connick on instagram. My classmate, Jenna Smith, and I challenged ourselves to complete one brief over the summer of 2022.
The Brief, the brand, the bags & BOX
Hundred of other designers participate in this challenge every month, each with their own amazing ideas. To make our brand of gum stand out, we chose unique flavours that you probably wouldn’t find anywhere else.
Our custom logo needed to be fun, yet sophisticated and legible.We chose a high contrast, high saturation colour palette to keep our more simplistic secondary typeface from sapping the fun out of our packaging.
The hand drawn illustrations put our unique flavours front and centre because they are the focal point that drives the brand.
During this project I learned a lot about working creatively with another designer, and really enjoyed brain storming, collaborating, and executing our vision together.
Working together really allowed us to come up with ideas we wouldn’t have on our own, and each of us were able to use our unique skills to achieve a stronger result.
The END
Thank you for reading!